Case Study: a national online university cuts marketing spend by 49% with Versium

How One University Trimmed 49% Off Their Marketing Spend

A national online university was receiving over 30,000 leads per month but had no effective method to identify which ones were most likely to enroll. This led to stretched budgets and overwhelmed staff. To address this challenge, the university partnered with Versium to bring clarity to its lead pipeline.

Versium analyzed the university's historical lead data to build a custom lead scoring model. This solution allowed the university's team to focus their efforts exclusively on the highest-converting prospects. By implementing Versium's real-time scoring, the university achieved a 49% reduction in marketing spend while maintaining its enrollment rates and enabling faster follow-up with quality leads.