Case Study: a prominent educational publishing company triples match rates with Versium REACH

How an Educational Publisher Tripled Match Rates with Versium REACH

A prominent educational publishing company was struggling to reach its ideal audience with digital campaigns due to low match rates from its business-email-based first-party data. To improve its reach, engagement, and ROI, it turned to Versium and its REACH product for a solution.

Versium REACH enriched the publisher's contact lists by adding personal emails, phone numbers, and identity signals. This solution tripled the company's match rates across key advertising platforms, which lowered its cost per click and drove stronger engagement and conversions through expanded reach.