Case Study: a HR tech company cuts demo costs by 43% with Versium REACH

Cutting Demo Costs by 43% for an HR SaaS Brand

An HR tech company was struggling to generate qualified leads and demo signups through social media advertising. Their existing ad tools provided poor targeting, leading to expensive and low-converting campaigns. Their goal was to reach HR and recruiting decision-makers more efficiently and lower their cost per demo.

Using Versium's REACH platform, the client enriched their first-party and purchased lead lists with additional identifiers like personal emails and phone numbers. This allowed them to launch hyper-targeted campaigns on LinkedIn. The result was a dramatic improvement, with Versium helping to lower their cost per demo from $550 to $312.