Case Study: ACRA Lending achieves 73% response rates with Verse.ai

How Verse.ai helped Acra Lending boost Response Rates by 133% with instant 24/7 coverage

ACRA Lending partnered with Verse to solve three key lead management challenges: no 24/7 coverage, slow lead response, and wasted loan officer time spent chasing unqualified leads. Before Verse, inbound leads—especially those coming in after hours—were often contacted days later or not at all, hurting conversion opportunities.

Verse implemented Verse After Hours and Verse Engage to provide 24/7 lead coverage, instant SMS engagement, appointment booking, and live transfers for qualified leads. As a result, ACRA Lending achieved a 73% response rate and saw response rates improve by 133%, with faster follow-up and better use of loan officer time.

ACRA Lending

Hitz Mistry

Marketing Director