Case Study: Cornerstone Mortgage achieves 47% higher lead engagement and 33% more applicants with Verse

How Verse increased loan applicants by 33% for Cornerstone Mortgage

Cornerstone Mortgage, led by CMO Sean Cahan, was struggling to keep up with inbound leads — responses could take up to three hours and after‑hours inquiries were routinely missed. To solve this, Cornerstone turned to Verse and its lead engagement platform to ensure every prospect was engaged and qualified in a timely way.

Verse implemented a combined technology-and-human engagement solution that integrated with Cornerstone’s CRM and post-conversion workflows, handling 6,000+ prospects. As a result, engagement rose from 38% to 56% (47% more leads engaged), new applications from cold leads increased from 18% to 24%, yielding 33% more applicants, while saving the team hundreds of hours previously spent on cold-calling.

Cornerstone Mortgage

Sean Cahan

President