Case Study: leadPops achieves 30% increase in lead qualification rates with Verse

How Verse increased lead qualification rates by 30% for leadPops with persistent outreach and long term nurture

leadPops, a lead generation and marketing technology provider for mortgage and real estate professionals, faced a gap: strong lead generation but inconsistent follow-up and nurture, causing quality leads to be lost. To solve this, leadPops engaged Verse for its lead engagement and conversion service—providing 24/7 outreach that combines smart technology and authentic human conversation.

Verse implemented persistent outreach and long‑term nurture with seamless CRM integration, appointment booking, custom scripts and real‑time follow-up. As a result, Verse increased leadPops’ lead qualification rates by 30%, consistently turning inquiries into appointments and fully enabling leadPops’ “we‑do‑it‑for‑you” model to drive higher conversions and client satisfaction.

leadPops

Andrew Pawluck

Chief Executive Officer