Case Study: Mares Mortgage achieves a 300% conversion increase with Verse

How verse helped mares mortgage increase their conversation rate by 300%

Mares Mortgage, home of the Loan Brothers team and a top mortgage broker in Orange County, struggled to connect quickly with online leads—taking nearly 12 hours on average to initiate contact and missing many after‑hours opportunities. To solve this gap they engaged Verse for 24/7 SMS lead engagement and qualification to capture and respond to prospects immediately.

Verse implemented around‑the‑clock conversational SMS engagement, appointment booking and live call transfers (with integrations via Zapier) to qualify leads as they arrive. The result: Mares Mortgage saw a 300% increase in conversion rate, lower costs and reduced overhead, and clear ROI from faster, automated follow‑up by Verse.

Mares Mortgage

Cubie Hernandez

Mortgage Advisor