Case Study: Marker Real Estate achieves 80% more closed deals with Verse

How Verse helped Kevin Markarian close 80% more deals

Marker Real Estate, a fast-growing brokerage founded in 2014, faced an overwhelming volume of leads that were difficult to manage, track, and nurture—resulting in missed appointments, low follow-through, and stalled conversions. To solve this, they partnered with Verse, using Verse’s conversations service (a proprietary blend of AI technology and highly trained representatives offering 24/7 response, appointment booking, live call transfers, custom scripts, and CRM integrations).

Verse implemented continuous, professional lead follow-up and multi-month nurture workflows, integrating real-time insights and appointment booking into Marker Real Estate’s processes. The impact was measurable: Verse handled 12,800+ prospects and drove a 20% increase in leads engaged, a 20% increase in leads qualified, and an 80% increase in closed deals (engagement rose from 70% to 85%, qualification from 25% to 30%, and closed rates from 2.5% to 4.5%), significantly improving conversion rates and ROI for Marker Real Estate.

Marker Real Estate

Kevin Markarian

Chief Executive Officer