Case Study: Better Homes and Gardens Real Estate achieves 280% more qualified leads with Verse

How Verse helped Barry Jenkins qualify 280% more leads

Better Homes and Gardens tapped Verse to help Barry Jenkins’ top-ranked real estate team scale lead conversion. The challenge was simple: agents were too busy to engage every prospect and needed an always-on solution to capture inbound calls and convert leads — so they added Verse’s inbound call conversion tool and 24/7 conversational service to their public profiles.

Verse implemented its AI-powered conversation platform combined with highly trained reps (including live call transfers and appointment booking), which boosted engagement from 20% to 35% (75% more), increased qualified leads from 5% to 19% (about 280% more), and lifted closed deals from 4% to 9% (125% more), handling 8,750+ prospects and delivering a substantial ROI for Better Homes and Gardens.

Better Homes and Gardens

Barry Jenkins

CMO & Team Lead