Case Study: Baker Electric Home Energy achieves 24/7 SMS lead engagement and 80% organic / 33% paid conversions with Verse

How Verse helped Baker Electric Home Energy increase their conversion rates with customers after hours by +80%

Baker Electric Home Energy, a multi‑award‑winning home energy company, had a productive sales team but was losing growth because they couldn’t connect with leads after hours, weren’t using text messaging, and responded too slowly to prospects. They engaged Verse to provide an AI‑powered, human‑driven SMS lead engagement service to handle follow‑up outside business hours.

Verse implemented 24/7/365 instant SMS outreach and human-assisted qualification, achieving 100% after‑hours engagement and boosting Baker’s organic lead conversion to 80% and paid lead conversion to 33% during off hours—stopping weekend losses to competitors and ensuring timely capture of new inquiries.

Baker Electric Home Energy

Daniel Crisafi

Customer Care Manager