Case Study: American Mortgage Solutions achieves a 65% increase in engagement rate with Verse

How Verse helped American Mortgage Solutions increase engagement rates by 65%

American Mortgage Solutions, founded in 1988 by Brady Webb, is a customer-focused mortgage firm that was struggling with inconsistent lead coverage and slow follow-up—response times ranged from minutes to days, undermining both service and sales. To solve this, they engaged Verse to outsource lead engagement, leveraging Verse’s 24/7 conversational service that combines AI technology with trained representatives and appointment booking.

Verse implemented its proprietary blend of AI and live reps to provide instant responses, qualify leads, and book appointments. As a result, American Mortgage Solutions saw a 65% increase in engagement rate, qualified up to 46% of incoming leads, and reduced average response time to about 90 seconds, driving higher conversion rates and improved ROI.

American Mortgage Solutions

Brady Webb

President