Case Study: Grand Lending Group achieves 145% increase in lead qualification and 96% increase in lead conversion with Verse

Grand Lending Group - Customer Case Study

Grand Lending Group, a mortgage lender operating in eight states, was generating large volumes of online leads but lacked the internal capacity and processes to qualify and act on them, so they delayed investing in more lead channels. To solve this gap they partnered with Verse and deployed Verse’s 24/7 modern contact center to improve speed-to-lead and lead handling.

Verse implemented instant, around-the-clock outreach via phone, text and email with AI-driven nurturing, two-way SMS and appointment booking so Grand Lending’s sales team only gets qualified prospects. The results were dramatic: a 145% increase in lead qualification, a 96% increase in lead conversion, and now roughly 2 in 3 leads are qualified by Verse, enabling Grand Lending Group to confidently invest in more lead sources.

Grand Lending Group

Gabriel Zepeda

Lead Marketing Manager