Case Study: Audley Villages improves SEO, engagement and multi-site efficiency with Drupal multisite from Versantus

Audley Villages grows users 20.4% with Versantus

The customer, Audley Villages, a care industry company, faced the challenge of launching a new sister brand, Mayfield Villages, with a distinct website. They needed a solution that would reflect a modern brand identity, stand out from their existing site, and capture leads, all while maximizing their prior investment and allowing their marketing team full editorial control without a high development cost. They enlisted the vendor Versantus for Drupal development and SEO.

Versantus implemented a Drupal multisite solution, allowing the new Mayfield site to share core features and functionality with the existing Audley Villages site while maintaining a unique design. This approach provided a familiar editing experience and shared security and feature upgrades. Following its March 2024 launch, the site saw a 20.4% growth in users and over 93% engagement on key pages. Versantus also delivered a smooth SEO transition to protect and improve search engine visibility.

Audley Villages