Case Study: Allegra Care boosts qualified leads and online visibility with Versantus digital marketing

Allegra Care boosts PPC conversions by 299% with Versantus

Allegra Care, a provider of high-quality care homes in Central and Southern England, sought to build its online presence and connect with families seeking specialized care services. They partnered with the digital agency Versantus to enhance their digital marketing effectiveness through a multi-strategy approach.

Versantus implemented a continuous process of campaign optimization, combining targeted PPC advertising and strategic SEO. Their solution included refining ad exposure for specific geographic audiences, redesigning the website for better user experience with prominent call-to-action buttons, and performing competitor keyword analysis. This strategy yielded significant results: a 299% increase in PPC-driven conversions at half the cost per conversion and a 25% increase in overall website conversions, significantly boosting Allegra Care's online visibility and lead generation.

Allegra Care