Case Study: Harris County Department of Education reaches 3.9 million people with Versa Creative

Harris County Department of Education reaches 3.9 million people with Versa Creative

The Harris County Department of Education, which serves students and school districts in Texas's largest county, faced the challenge of informing taxpayers of its value and low tax rate ahead of an upcoming election. They partnered with Versa Creative to develop a comprehensive integrated marketing campaign for this purpose.

Versa Creative implemented a strategy using both digital and traditional channels, including an animated video as the campaign's centerpiece. The resulting campaign was a huge success, reaching over 3.9 million people in Harris County for the Harris County Department of Education.

Harris County Department of Education