Case Study: Netflix launches an immersive voice experience for The Sandman with VERSA Agency

Netflix reaches 20,000+ users with VERSA's immersive Sandman voice experience

VERSA Agency partnered with Netflix to create an immersive voice experience for the launch of the screen adaptation of The Sandman series. The challenge was to design a remarkable voice-led experience that would immerse fans in AI-generated dream worlds, exploring the main character's first encounter with artificial intelligence for a launch across Latin America.

The solution designed by VERSA was a custom Amazon Alexa Skill that used AI to process user sentiment, scripts, and imagery to generate personalized, dreamlike audio and visual outputs. The campaign was a major success, achieving over 20,000 unique users, 6,000 weekly invocations, and a ranking in the Top 20 skills across Latin America, effectively connecting fans with the show's universe.

Netflix