Case Study: Museums Victoria creates a bold digital vision with VERSA Agency

Museums Victoria builds a digital strategy with VERSA after 30+ hours of customer interviews

Museums Victoria faced the challenge of evolving its digital offerings to support unprecedented online growth driven by COVID-19 and to bridge a growing disconnect between its online and in-venue experiences across its three distinct museums. VERSA Agency was engaged to develop a customer experience strategy and technology roadmap to define the role of digital and deliver an aspirational vision for the future.

VERSA implemented a solution involving deep customer immersion through research and workshops, which led to the creation of a comprehensive digital strategy and an "idea playground" of insight-driven concepts. The agency also delivered a technical roadmap to guide future platform investment. The key results were an aspirational vision and practical strategy, referred to as "The Bible," which empowered Museums Victoria to convert once-off visitors into lifelong fans and take decisive action on its digital future.

Museums Victoria