Case Study: BIG4 Holiday Parks accelerates bookings and content management with VERSA Agency

BIG4 Holiday Parks boosts bookings to $9M with VERSA Agency

BIG4 Holiday Parks, a holiday park aggregator, faced challenges with a slow and outdated online booking platform that frustrated both holidaymakers and park operators. They partnered with VERSA Agency to overhaul their core platform and build a custom B2B portal to address these issues and accelerate their digital growth.

VERSA Agency executed a new product vision by redesigning the public booking website for a smoother user experience and building a bespoke B2B portal called Basecamp. This portal provided park operators with intuitive tools and AI-powered support for content management. The solution delivered significant results, including $9M in bookings in the first month, a 50% reduction in support calls, and a 7-minute reduction in average booking time.

BIG4 Holiday Parks