Case Study: Upwards drives personalized, real-time childcare messaging with Vero

Upwards cuts customer messaging build time to 15 minutes with Vero

Upwards, a tech-enabled child care marketplace, faced the challenge of delivering genuinely personalized and flexible messaging at scale for its highly sensitive service. Their previous tool lacked the real-time adaptability needed for their constantly changing customer properties, making it a poor fit. They turned to Vero to find a solution that could meet their unique needs for personalization.

Using Vero as a base, Upwards built an integrated tech stack with additional integrations like Zapier and Twilio for in-app and SMS messaging. This solution allowed them to communicate with users via their preferred channels and create complex, real-time workflows. Vero freed up significant engineering resources, enabled a small team to manage massive personalization, and became a core part of their toolkit, touching every part of their customer lifecycle and internal operations.

Upwards