Case Study: Plann scales personalized email marketing with Vero

Plann boosts open rates to 32.1% with Vero

Plann, a social media scheduling app, faced challenges scaling their personalized email marketing due to outdated tools that lacked transparency and flexibility. Without a dedicated email or analytics team, their small, data-driven group struggled to be innovative while managing nearly half a million subscribers. They chose Vero for its balance of functionality and ease-of-use to overcome these hurdles.

Using Vero's flexible APIs and event tracking, Plann integrated top-of-funnel and bottom-of-funnel data into a single platform. This solution empowered their marketing team to quickly create segments and run A/B tests without engineering support. As a result, Plann achieved an average click-through rate of 3% and open rates as high as 32.1%, increasing team confidence and enabling them to reliably scale their weekly growing database with Vero.

Plann