Case Study: Dribbble improves personalization and segmentation with Vero

Dribbble reduces email data duplication and scales segmentation with Vero

Dribbble, a creative marketplace and community, faced challenges with its previous email marketing setup, including high costs from duplicative data storage, a lack of control over customer data due to API limitations, and an inability to effectively segment its large audience. These issues required significant engineering resources to maintain. Dribbble turned to Vero to find a more efficient solution.

By implementing Vero and connecting it directly to their PostgreSQL and Snowflake data warehouses, Dribbble eliminated the need for syncing data and paying for duplicate storage. This provided huge efficiency gains and cost savings. The solution gave Dribbble's marketing team greater control, allowing them to use SQL queries for precise, real-time segmentation and Vero's drag-and-drop editor for quickly creating on-brand emails.

Dribbble