Case Study: Aspen Snowmass elevates guest experiences with Verndale

Aspen Snowmass boosts conversions 60% with Verndale

Aspen Snowmass, a premier Colorado resort destination, faced the challenge of a website that no longer reflected its luxury brand or made trip planning smooth for guests. The resort partnered with Verndale to undertake a complete website renovation on the Sitecore digital experience platform to holistically showcase its offerings and improve the experience for both visitors and its internal communications team.

Verndale implemented a solution that transformed the site with an intuitive design, vivid imagery, and immersive videos. The vendor updated the DXP to Sitecore 10, reorganized content, and applied accessible design best practices. As a result, Verndale delivered a more experiential site that contributed to a 60% conversion growth, a 20% increase in organic search visits, and a 10% increase in site sessions for Aspen Snowmass.

Aspen Snowmass