Case Study: Acadian Asset Management achieves a stronger digital experience with Verndale

Acadian Asset Management boosts conversions 42% with Verndale

Acadian Asset Management, a systematic investment manager, faced the challenge of needing a refreshed brand narrative and an optimized digital platform to better showcase its market expertise. Their existing website required a complete transformation to deliver an accessible user experience and a data-informed architecture. They partnered with Verndale for this website transformation.

Verndale implemented a four-phased digital strategy that began with deep stakeholder interviews and brand workshops. This informed a new information architecture and visual design to streamline the user journey and position Acadian as a thought leader. The solution led to significant results, including a 42% increase in conversions, a 30% jump in article completion, and a 308% lift in articles shared on social media. Verndale also delivered improvements in overall website performance metrics.

Acadian Asset Management