Case Study: WellPower boosts brand recognition and talent recruitment with Vermilion

WellPower boosts site traffic 138% with vermilion

WellPower, formerly known as the Mental Health Center of Denver, faced the challenge of rebranding to better reflect its expanded services and its belief that well-being powers community. They partnered with Vermilion for brand strategy, visual identity, and a launch campaign to reintroduce the organization under its new dynamic name.

Vermilion implemented a comprehensive rebrand and a subsequent digital talent recruitment campaign. The results were significant, with the rebrand achieving 68.5 million impressions and a 138% increase in site traffic. The recruitment campaign saw a 52% email open rate and generated over 200 candidate inquiries. Vermilion successfully reintroduced WellPower and drove measurable growth for the organization.

WellPower