Case Study: Wana Brands modernizes its digital experience with Vermilion

Wana Brands boosts tracked user actions 48% with vermilion

The customer Wana Brands, a leading North American edibles company, partnered with the creative and marketing agency Vermilion to create a bold new website that would reflect its legacy as an established and trusted brand. The challenge was to translate Wana's market leadership into a modern digital home that would serve as a resource for credible cannabis education and product discovery.

Vermilion designed and developed the new website, focusing on an intuitive user experience with detailed product pages and an enhanced dispensary locator. The agency also created the e-commerce marketplace Wanderous and supported its launch with a digital campaign. This solution led to significant results for Wana Brands, including a 48% increase in tracked user actions, a 15% rise in engagement rate, and a 95% boost in organic Google Search impressions.

Wana Brands