Case Study: Rocky Mountain Equality Rebrands for a Bold New Chapter with Vermilion

Rocky Mountain Equality rebrands with Vermilion, extending impact beyond Boulder County

Rocky Mountain Equality, a long-standing LGBTQ+ advocacy non-profit, partnered with the creative and marketing agency Vermilion to undertake a comprehensive rebrand. The challenge was to reimagine their identity to better reflect their expanded regional influence beyond Boulder County and to powerfully communicate their mission of breaking down barriers for the LGBTQ+ community.

Vermilion provided a full suite of services including brand strategy, visual identity, and messaging. Through a collaborative process, they developed a new name, look, and feel that is bold, joyful, and honors the organization's history. The solution was brought to life with an in-office installation. The resulting vibrant brand successfully reflects Rocky Mountain Equality's compassion and pride, inspiring connection and meaningful change across the region.

Rocky Mountain Equality