Case Study: Quinn refreshes its brand and boosts engagement with Vermilion

QUINN boosts website engagement by 39% with vermilion

The customer, Quinn, a Boulder-based B Corporation and maker of filled pretzels, faced the challenge of being re-introduced to support its next phase of growth. Vermilion, a creative and marketing agency, was engaged to provide stronger storytelling and support for a new product launch.

Vermilion executed a top-to-bottom visual identity and copywriting makeover to bring Quinn's new "Get Your Fill" brand platform to life. The solution included a website and e-commerce redesign, retail media creative, email and social strategy, and custom photo and video production. The results were significant, including a 39% increase in website engagement, a 65% email open rate, and a 19% higher Instacart ad view-through rate than the industry benchmark.

QUINN