Case Study: Jack & Annie’s launches plant-based campaigns and boosts sales with Vermilion

Jack & Annie’s drives up to 40% sales lift with vermilion

The customer, Jack & Annie's, a woman-owned company making plant-based meat from jackfruit, faced the challenge of launching their brand and driving in-store sales through new key retailer accounts. They partnered with the vendor Vermilion to develop strategic media plans and memorable creative to support this goal.

Vermilion provided a comprehensive solution including creative campaigns, marketing assets, media planning, and production. This work resulted in the successful launch at 13 key retailers and drove a sales lift of up to 40% during campaigns. The vendor Vermilion also achieved a 7.65% click-through rate for paid search efforts.

Jack & Annie’s