Case Study: East Coast Greenway Alliance improves donations and engagement with Vermilion

East Coast Greenway Alliance boosts donation rates 43% with vermilion

The East Coast Greenway Alliance, a nonprofit managing a 3,000-mile multi-use trail, needed a new website to match the scale of its mission and better engage its diverse audiences. They partnered with the creative and marketing agency Vermilion for a comprehensive website redesign and development project to address this challenge.

Vermilion delivered a fresh, modern website with enhanced user experience and streamlined state-specific pages, making it easier for visitors to donate and get involved. The new site significantly improved key metrics for the Alliance, including a 43% higher donation rate, a two-fold increase in email sign-ups, and a 15.8% improvement in organic search click-through rates. Vermilion's work successfully spotlighted the Greenway's beauty and the joy of its users while supporting the nonprofit's advocacy and conservation goals.

East Coast Greenway Alliance