Case Study: Boulder International Film Festival boosts ticket sales with Vermilion

Boulder International Film Festival boosts revenue 59% with Vermilion

The Boulder International Film Festival (BIFF) faced the challenge of increasing its visibility and driving ticket sales through digital marketing. To meet this need, the creative and marketing agency Vermilion provided pro-bono services, including Google Ads Grant management and digital marketing strategy.

Vermilion implemented a full-funnel media and messaging strategy for BIFF, combining a Google Ads Grant with targeted Meta campaigns. This solution drove awareness and ticket sales, resulting in a 59% increase in revenue year-over-year and record-breaking attendance. Vermilion's long-term partnership has been instrumental in elevating the festival's profile and expanding its reach.

Boulder International Film Festival