Case Study: Appalachian Mountain Club reaches younger outdoor audiences with Vermilion

Appalachian Mountain Club drives $40k+ in revenue with vermilion

The Appalachian Mountain Club, an organization dedicated to protecting and promoting the outdoors, faced the challenge of increasing brand awareness, bookings, and memberships with a younger generation. Vermilion was engaged to develop an integrated digital campaign to reach this new audience.

Vermilion created the "Do something indescribable" campaign, which included website design, marketing assets, media planning, and video production. The solution successfully drove over $40,000 in revenue via Meta ads, delivered 1.3 million campaign impressions with a low CPM of $3.86, and achieved a 97% audio ad completion rate.

Appalachian Mountain Club