Case Study: Milaap achieves 45% donor traffic growth with Verloop.io's WhatsApp Business Platform

Milaap Drives 45% Donor Traffic with Whatsapp Business Platform

Milaap, a leading crowdfunding platform in India, needed a better way to engage donors and organizers at scale. The company was relying on SMS, email, and calls, but faced low delivery and open rates, along with technical integration challenges and the need for a solution that was easy for the support team to use. Verloop.io provided the WhatsApp Business Platform solution to help address these communication and workflow issues.

Using Verloop.io’s WhatsApp Business Platform with chatbot-driven automation, Milaap enabled two-way communication, trigger-based updates, and faster responses for donors and organizers. The result was a 2x increase in open rates, a 10% increase in donor conversion rate, a 15% reduction in customer care workload, and a 45% increase in overall donor traffic, with 20% of total throughput generated from the platform.

Milaap