Case Study: Marathon Realty achieves 55% lead conversion and nearly 2,000 leads with Verloop.io's WhatsApp chatbot

Marathon Realty Boasts A 55% Lead Conversion Rate With Verloop.Io's WhatsApp Chatbot For Real Estate

Marathon Realty, a design-driven developer founded in 1969, faced low engagement and poor lead quality from traditional forms and emails. To improve lead acquisition and customer communication, Marathon partnered with Verloop.io to deploy conversational automation — a website chatbot and Verloop.io’s WhatsApp chatbot — to engage prospects and replace impersonal channels.

Verloop.io’s solution combined chatbot-powered landing pages, website chat, and outbound WhatsApp messaging, plus ad-driven flows into the bot. The results were dramatic: nearly 2,000 leads in one month with a 55% lead conversion rate (vs. typical 2–3%), 9% of leads scheduling site visits, traffic-to-lead conversions up to 80%, and over 14,000 WhatsApp outbounds monthly with 94% delivery and a 75% open rate — all achieved using Verloop.io.

Marathon

Deepak Ramkrishna

Head of Marketing and Communications