Case Study: Jar achieves 2X higher C-SAT with Verloop.io on WhatsApp Business

Jar’s Success Story with Verloop.io on ​​WhatsApp Business

Jar is a fast-growing digital gold investment platform launched in 2021, serving customers across India with a simple way to save and invest. As its user base expanded rapidly—especially among tier 2 and 3 city users—Jar needed a more efficient way to manage high volumes of post-sales customer queries while capturing key customer information through a user-friendly digital channel. Verloop.io helped address this challenge using the WhatsApp Business Platform.

Verloop.io implemented a chatbot on WhatsApp Business that answers FAQs, resolves transaction doubts, and integrates with Jar’s SaaS-based CRM to create tickets when agent support is needed. The result was faster query handling, improved customer satisfaction, and better retention, with 60% of interactions handled by conversational AI and C-SAT scores improving 2X. Despite 1500X customer growth, Jar’s support team grew only 4X, from 4 to 16 people, delivering significant time and human-hour savings.

Jar