Case Study: Frontier Markets reaches 500,000 rural households with Verloop.io-powered WhatsApp bots

Frontier Markets Integrates with Verloop.io-powered Bots to Empower 500,000 Rural Households

Frontier Markets, an e-commerce platform focused on rural India, faced significant challenges in disseminating and validating information for its network of women entrepreneurs (Sahelis) and 500,000 end customers. Relying on a call center was inefficient, especially during the pandemic. They needed a scalable digital solution that could operate on WhatsApp to overcome language barriers and gain customer consent for communications. They turned to vendor Verloop.io for a solution using its AI-powered bots.

Verloop.io implemented a WhatsApp chatbot to act as an operating system for customer support, driving four key areas: onboarding Sahelis, sales, support, and awareness. The bot sent outreach messages in local languages, managed queries, and facilitated product browsing. This solution, integrated with the Sahelis' physical presence, created a successful phygital model. The results were significant, with Verloop.io helping Frontier Markets seamlessly reach over 500,000 households, map all bot sales to individual Sahelis, and gain better customer insights through detailed reporting.

Frontier Markets

Ajaita Shah

Founder