Case Study: Trek Bicycle simplifies multi-site audio with Verkada Sound Systems

How a Trek Bicycle added cloud audio in under 30 minutes | Verkada Sound Systems

Trek Bicycle, a premium bicycle retailer, needed a way to manage in-store music consistently across its rapidly growing fleet of stores without replacing its existing JBL speakers and Soundtrack music service. The challenge was to add cloud-managed audio with centralized control and guardrails, while ensuring a frustration-free installation process that could scale across hundreds of locations without requiring on-site experts.

Verkada provided a solution with its Sound Systems product, which natively integrated with Trek's existing Soundtrack service and JBL hardware. The installation took under 30 minutes per store with no need to replace speakers, simply bridging them into the Verkada Command platform. This allowed Trek to consolidate music management alongside its cameras and alarms, simplifying daily operations for the retail support team and providing an "easy button" for multi-site audio management.

Trek Bicycle