Case Study: City Beach Improves Loss Prevention and Security with Verkada

How a Top Australian Retailer Strengthens Loss Prevention and Customer Experience

City Beach, a leading Australian lifestyle and fashion retailer with more than 67 locations nationwide, faced growing challenges with theft, aggressive customer behaviour, internal shrink, and slow incident response. Its legacy security system made footage retrieval difficult and did not provide the image quality needed for law enforcement. To address these issues, City Beach turned to Verkada’s cloud-based Command platform and camera solution.

With Verkada, City Beach deployed high-resolution cameras, AI-powered search, and the Command mobile app to enable remote monitoring, faster investigations, and easier sharing of footage with police. The results were significant: investigation times dropped from about 1 hour to just 10 minutes, store security improved, and collaboration with law enforcement became much more effective. Verkada also helped City Beach streamline operations with analytics, incident management, and real-time visibility across stores.

City Beach

Ben Nau

Head of Retail