Case Study: RED Interactive Agency achieves billions of ad impressions and uninterrupted campaign delivery with Verizon Digital Media

Red Interactive Agency - Customer Case Study

RED Interactive Agency is a full-service digital agency that designs dynamic, data-driven ad experiences for brands like ESPN, Netflix and Nike. Their challenge was to continuously innovate and deliver highly interactive, real-time campaigns—live HTML5 ads, social and video integrations, and large-scale events—while managing extreme traffic spikes and billions of impressions without downtime.

Partnering with Verizon Digital Media Services gave RED a next-generation delivery platform, a Media Control Center for real-time scaling and optimization, and 24/7 engineer support to keep creatives running during peak loads. The result: reliable, instantly updateable ad units and standout campaigns (from Times Square livestreams to major mobile activations) that scale to billions of impressions and let clients outshine competitors.

Red Interactive Agency

Zach Glass

VP, Digital Advertising