Case Study: Contend achieves a full OTT launch across Xbox, Roku, phone and tablet in 3 days with Verizon Digital Media

Contend - Customer Case Study

Contend is a creative studio that produces premium, data-driven video content and uses proprietary audience insights to shape what it makes. The company challenged Verizon to turn its online-only videos into a full OTT app across multiple devices in just three days — a tight timeline that initially met skepticism from Contend’s CEO.

Verizon delivered an end-to-end solution that launched Contend’s app on Xbox, Roku, phones and tablets in three days, providing a single development framework, standardized encoding, secure storage, unified analytics and a worldwide CDN. The result was a “premium” OTT platform that lets Contend reach users on any device, simplify operations, and scale distribution through one partner.

Contend

Steven Amato

CEO