Case Study: ABC (Disney/ABC Television Group) achieves seamless TV‑Everywhere, multi‑device delivery with Verizon Digital Media

ABC - Customer Case Study

Verizon Digital Media Services partnered with Disney/ABC to address the rapid shift to “TV Everywhere” described by Albert Cheng, former EVP and Chief Product Officer, Digital Media. With viewers—especially millennials—cutting the cord and demanding video on any device, broadcasters faced fragmented workflows, multiple vendors, complex encoding, ad insertion and asset management challenges, and rising delivery costs.

Verizon’s next‑generation Broadcast/OTT platform gave Disney/ABC a single partner and unified workflow: one encoding format for all devices, integrated closed captioning, instant live‑to‑on‑demand playback and local ad insertion with consistent audio/video quality. The result was simplified operations, faster online delivery, lower costs and a stronger position to meet new consumer viewing habits.

ABC

Albert Cheng

E.V.P and CPO, Digital Media