Case Study: FreshDirect achieves a 98% reduction in unsafe driving and real-time cold-chain monitoring with Verizon Connect

Safe Food, Safer Drivers - Freshdirect Does Both With Verizon Connect

FreshDirect, an e-grocer with a fleet of more than 300 trucks serving the New York metropolitan area, needed to meet tight customer service standards while keeping drivers safe and maintaining the cold chain to protect food quality. To address these challenges, FreshDirect implemented Verizon Connect technology for real-time driver monitoring and temperature/cold‑chain management.

With Verizon Connect’s solutions, FreshDirect cut unsafe driving behaviors by 98%—bringing harsh braking, excessive acceleration and speeding under control without punitive actions—while gaining real-time refrigeration oversight to ensure food safety and quality. The deployment also helped the company better utilize its fleet, supporting consistent next‑day delivery and improved customer outcomes.

FreshDirect

Mike Derrig

Director of Fleet Operations