Case Study: Pepsi achieves major route optimization and fuel & fleet savings with Verizon Connect

Pepsi Optimizes Routes With Flexible Territories

Pepsi Bottling Co. faced large seasonal swings in delivery volume—drivers might deliver 200 cases one day and 800 the next—making fixed, border-based territories and manual routing inefficient. To keep delivery days, time windows and preferred customer/driver pairings while gaining flexibility, Pepsi chose Verizon Connect’s route optimization solution (Verizon Connect Territory and dynamic routing).

Verizon Connect implemented geographic‑centric, flexible territories with fuzzy boundaries and API-fed orders so dispatchers could see real-time impacts on cost and load size. The change delivered measurable gains for Pepsi: roughly 720 fewer routes per year per location (about 30 routes saved monthly), 25% fewer trucks during peak season, significant fuel and maintenance savings, more balanced driver workloads, and easier day‑to‑day operation—benefits Pepsi is expanding to other plants.

Pepsi

Jay Teeter

Logistics Manager