Case Study: Lamar Advertising cuts fuel costs 15% and boosts productivity 15% with Verizon Connect fleet management

Outdoor Advertising Company Increases Productivity and Cuts Fuel Costs by 15%

Lamar Advertising, a leader in outdoor media with over 870,000 displays and nearly 1,000 vehicles dispatched from 150 plants, struggled with no visibility into driver activity, safety exposure, and fleet inefficiencies. To gain real‑time insight and manage driver behavior, Lamar deployed Verizon Connect’s GPS fleet management solution.

Verizon Connect delivered telematics, Driver ID and reporting dashboards that let Lamar monitor driver behavior, reduce idle time and perform blind on‑site safety audits. After six months of data collection and a three‑month test phase, Lamar realized a 15% increase in productivity, a 15% reduction in fuel costs, and a reduction in engine idle time from 90 to 30 minutes per vehicle per day (about a 66% decrease), outcomes the company attributes to Verizon Connect.

Lamar

Greg Gauthier

Director of Sustainability and Product Research