Case Study: Penske Corporation delivers a virtual Indy 500 fan experience with Verizon Business

How Verizon technology solutions delivered an Indy 500 virtual experience for Penske

Penske Corporation, through its Penske Entertainment division, needed a way to keep engaging fans and partners when the pandemic disrupted in-person racing events, including the Indianapolis 500. Verizon Business helped the company adapt with technology solutions that supported remote collaboration and a new virtual event strategy, including BlueJeans enterprise video conferencing and 5G Ultra Wideband.

Verizon Business enabled Penske to produce its first-ever virtual drivers meeting and a virtual partnership summit by using the BlueJeans platform, NBC Sports broadcasting, and 5G-connected cameras plus a 360-degree augmented reality camera at Indianapolis Motor Speedway. The result was a highly immersive fan experience that reached more than 25,000 live viewers for the drivers meeting and hundreds of partners at the summit, while also creating a model Penske plans to keep using for hybrid and virtual experiences going forward.

Penske Corporation

Jonathan Gibson

Executive Vice President of Marketing and Business Development