Case Study: Stanford Graduate School of Business boosts post-conference engagement with Verix blockchain keepsakes

The Stanford Graduate School of Business - Customer Case Study

The Stanford Graduate School of Business (GSB) faced the challenge of maintaining engagement and meaningful connections among the geographically dispersed attendees of its Women's Leadership Conference after the event concluded. Traditional mementos were insufficient, so they partnered with vendor Verix to implement a blockchain-powered digital keepsake solution to extend the learning experience and create a lasting memento.

Verix's solution provided customizable, verifiable, and permanent digital keepsakes stored on the blockchain, which included video messages and key takeaways from the conference. This resulted in significantly increased post-conference engagement, with attendees regularly accessing the content. The solution successfully strengthened the alumni network across multiple generations and enhanced Stanford GSB's reputation for innovation, leading to an expanded partnership with Verix for a follow-on implementation.

The Stanford Graduate School of Business

Vicky Shum

Partner