Case Study: Vancity increases e-statement switches with veritree

Vancity - Customer Case Study

Vancity sought to reduce operational costs and its environmental footprint by encouraging its members to switch from paper statements to e-statements. To help achieve this, Vancity partnered with environmental restoration technology company veritree.

The solution implemented was a campaign where veritree would plant one tree for every member who switched to e-statements. This initiative resulted in 10,627 members making the switch, a 2% opt-in rate that also led to a fourfold increase in conversion during the campaign. Through its partnership with veritree, Vancity is now planting over 33,000 trees in British Columbia, creating a significant positive environmental impact.

Vancity

Naomi Buell

Partnerships Marketing Manager