Case Study: The Sutton Place Hotels boosts opt-outs and saves $36k with veritree

The Sutton Place Hotel - Customer Case Study

The Sutton Place Hotels was looking to further cement its commitment to sustainability while addressing labour shortages and finding cost efficiencies. To tackle this challenge, the hotel partnered with veritree.

veritree implemented a program that incentivized guests to opt-out of housekeeping by offering to plant ten trees for each night they declined the service. This solution improved cost efficiency by addressing the hotel’s labour shortage, reduced OPEX by $36k in annual savings, and provided an engaging guest experience. The program also resulted in a 125% increase in opt-outs.

The Sutton Place Hotels