Case Study: tentree builds brand value and boosts customer lifetime value with veritree

tentree - Customer Case Study

tentree, an apparel company, partnered with veritree to strengthen its brand value and build customer confidence around its "Every Item Plants Trees" promise. The company sought to appeal to Gen Z and Millennial consumers by enhancing its sustainability initiatives and generating additional revenue.

veritree provided a solution that allowed tentree to integrate an option for consumers to add trees to their cart at checkout. This initiative led to 8% of orders including additional tree purchases and contributed to a 21% increase in customer lifetime value. To date, tentree has planted over 105 million trees, and the program played a role in the company achieving a top-tier Bcorp score.

tentree

Scott Van Doormaal

Chief Operating Officer