Case Study: GreenFi boosts customer participation in tree planting with veritree

GreenFi - Customer Case Study

The financial services company GreenFi sought to address a customer desire for greater transparency in its tree planting initiative, with nearly 40% of its users wanting better visibility into the locations, process, and impact. To meet this challenge, they partnered with the restoration company veritree for its industry-leading monitoring and verification service.

By integrating veritree's platform, GreenFi was able to provide the transparent restorative solutions needed for its Plant Your Change program. The results were significant, with 60% of GreenFi's active customers enrolling in the program. The partnership also generated substantial customer engagement, as three of the company's top ten social posts featured veritree.

GreenFi

Chad Hunter

Vice President, Sustainable Financial Products