Case Study: bunq achieves tree planting impact with veritree

bunq - Customer Case Study

bunq, a digital bank, needed a transparent and meaningful way to motivate its customers to participate in its tree-planting initiative. They partnered with veritree to offer users a real, tangible connection to the restorative impact of their spending.

veritree provided the technological solution to track and verify the program's impact. For every €1000 spent on a bunq card, a tree is planted. This initiative has led to over 24 million trees being planted to date, with 100% of bunq users participating and able to see the specific location and progress of their trees.

bunq

Samantha de Groen

Product Marketing Manager